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GENE SIMMONS Hoping 'Apprentice' Appearance Will Leverage Other Business Endeavors

November 20, 2007

According to MercuryNews.com, KISS bassist/vocalist Gene Simmons is one of 14 celebrities who will be stepping in as participants on Donald Trump's reality show "The Apprentice" beginning on January 3.

Other celebrity participants include "Sopranos" star Vincent Pastore (he was Sal "Big Pussy" Bonpensiero),Olympic gold medalists Nadia Comeneci and Jennie Finch, "Taxi" star Marilu Henner, Piers Morgan from "America's Got Talent", and former "Apprentice" Omarosa Manigault-Stallworth.

Simmons is hoping his face time with the Donald will leverage some of his other business endeavors. "I'm in the Gene Simmons business," he told the AP of his plan.

The celebrities will be competing for cash donations to their favorite charities, with the grand prize being a check for $250,000 to the winner's charity.

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